Pickup & Delivery
Holiday Hours

Dec 20th - 23rd: 11am - 6pm
Dec 24th - 26th: Closed
Dec 27th - 30th: 11am - 6pm
Dec 31st - Jan 2nd: Closed

Sales & Service Center 209 East El Segundo Blvd
El Segundo, CA 90245
(310) 640-2453

Tues - Sun: 11am - 6pm
Mon: Closed

Holiday Hours

Dec 20th - 23rd: 11am - 6pm
Dec 24th - 26th: Closed
Dec 27th - 30th: 11am - 6pm
Dec 31st - Jan 2nd: Closed

Murf Electric Bikes

Murf Electric Bikes We Carry

Murf Electric Bikes was founded by Josh Jones in 2016 with a simple goal... find better surf, more often. Named after his loyal dog, Murf, the company started as a way to solve a problem. Josh and his friends were tired of battling for parking and spending too much time pedaling to remote surf spots. They needed something fast, reliable, comfortable, and stylish.

Murf Higgs Step Thru

From $1,995

The Murf Higgs Step Thru is the lightest and most versatile fat tire eBike in the Murf lineup, built for comfort, control, and everyday adventure. Featuring an easy step-thru frame, BMX-style handlebars, and an upright riding position, this bike delivers a smooth and confidence-inspiring ride for riders of all sizes.

Murf Higgs Cargo

From $2,395

The Murf Higgs Cargo Electric Bike is built to haul passengers, gear, and everything in between with confidence and comfort. Featuring passenger-ready capability, powerful 4-piston hydraulic brakes, customizable accessory options, and an impressive 440 lb weight capacity, the Higgs delivers the perfect balance of utility, performance, and everyday versatility.

Murf Gigi

From $1,995

The Murf Gigi is a timeless electric cruiser designed for effortless coastal rides and everyday style. Featuring a Class 3 top speed of 25mph, color-matched front basket, hydraulic disc brakes, and an integrated rear rack, the Gigi delivers the perfect blend of comfort, utility, and laid-back beach cruiser performance.

Murf Alpha ST

From $2,595

The Murf Alpha ST is built for riders who demand speed, power, and all-terrain performance in a sleek step-thru design. Featuring a Class 3 top speed of 28mph, powerful 4-piston hydraulic brakes, and rugged 26x4 fat tires, the Alpha ST delivers a fast, smooth, and confidence-inspiring ride built for both city streets and off-road adventure.

Murf Electric Bikes Built For Adventure, Inspired by the Ride

Founded in 2016 by surfer and adventurer Josh Jones, Murf Electric Bikes was created with one simple goal: make it easier to get outside, explore farther, and enjoy the ride along the way. What started as a solution for reaching remote surf spots without battling traffic, parking, or exhausting bike rides quickly evolved into a lifestyle-driven electric bike brand built around freedom, comfort, performance, and style. Named after Josh’s loyal dog, Murf, the company was born from a passion for adventure and the belief that getting there should be just as fun as the destination itself.

From beach towns and surf breaks to city streets and scenic trails, Murf Electric Bikes are designed to deliver a smooth, comfortable, and confidence-inspiring riding experience for all types of riders. Over the years, the brand has expanded its lineup to include models built for commuting, cruising, cargo hauling, and everyday exploration while maintaining a strong commitment to quality craftsmanship and premium components. Every Murf bike is thoughtfully designed to combine performance, reliability, and laid-back coastal style into one versatile electric ride.

Today, Murf Electric Bikes has grown into a global community of riders across the United States, Australia, and New Zealand who share a passion for adventure, mobility, and outdoor living. Backed by real-world warranties and a customer service team dedicated to supporting riders every step of the way, Murf continues to build electric bikes that make life more fun, more accessible, and more connected to the world around you. No matter where the ride takes you, Murf’s mission remains the same: help people ride more often, stress less, and enjoy every mile along the way.

Contact Us

Tues - Sat: 11am - 6pm
Sun - Mon: Closed

Holiday Hours:
Dec 21st-23rd | Open 11-6pm
Dec 24th-26th | Closed
Dec 27th-30th | Open 11-6pm

Holiday Hours:
Dec 21st-23rd | Open 11-6pm
Dec 24th-26th | Closed
Dec 27th-30th | Open 11-6pm
Dec 31st-Jan 1st | Closed
Jan 2nd-3rd | Open 11-6pm

Holiday Hours

December 20th - 23rd: 11am - 6pm

December 24th - 26th: Closed

December 27th - 30th: 11am - 6pm

December 31st - January 2nd: Closed

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